BizSugar.com › Marketing › Making the video: do's and don'ts

Would you ever walk into a movie theater, spend $10 on a ticket, and then sit down to watch it for two hours - BEFORE seeing the trailer?

Of course not.

Trailers, sneak-peeks, and TV spots give you a first look at new and interesting stuff. Even authors do it for their new book releases.

Well, you should too!

You already know that if you're about to promote a lengthy piece of content, whether it be a white paper, case study, or book, that making a video is a great marketing move, as it gives you the ability to highlight certain points of your content in 2 minutes or less.

But do you know how to do it?