BizSugar.com › Marketing › Market Research – But That’s REALLY Expensive! | Marketing ideas

After the initial panic, I started to frame a cunning plan (a Blackadder fan!) based on the fact that I was selling business to business.

Identified what I needed to know a.k.a. does this business idea have any merit!

* Was there are market?
* What was that market willing to pay?
* What were the barriers to entry?
* What were my competition doing…