Snack Factory faced a dilemma earlier this year when it wanted to launch two flavors of its flat pretzel crackers called Pretzel Crisps®. The company had a lot of promising new flavors to test on consumers — 180 in all. Plus, Snack Factory hoped to launch its new crisps at a trade show on June 5.
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From http://www.stepbystepmarketing.com 4892 days ago
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