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Entrepreneur.com expert columnist and marketing guru Mark Stevens addresses the most common marketing questions and fears new business owners and would-be entrepreneurs face as they start up in a sluggish market. The solutions he offers are both time-tested and cutting-edge--ensuring you'll land at the top by the time this sour economy turns sweeter. Learn how to measure your ROI, when and how to devise new marketing strategies to replace ones that don't work and how to gain more market share over your competitors.