Marketers Are Starting to Adapt to Consumer Habits

Posted by cendrinemedia under Marketing
From http://blog.paper.li 3489 days ago
Made Hot by: MasterMinuteman on May 7, 2015 10:30 am

For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores.

The last five years have proven that you can never rest on your laurels, though. Things have changed. Customers have shorter attention spans, less patience for fluff, and expect a minimum of personalization. And it seems that, at long last, companies have received the memo.

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Comments

Written by amabaie
3489 days ago

It is interesting that the most tested element in email marketing is the "subject", since that is the headline. On a poster or in a magazine, that makes sense; you can't test frequency or time of day/ So marketers are used to testing the headline. But I wonder if when it come to emails, could frequency or time-of the day (or week) make more of a difference. I am certainly not dissing the headline, but has anybody studied the relative importance of these factors?

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