BizSugar.com › Marketing › Marketer\'s Guide to Geo Targeting, Beacons and Proximity

Over the last decade there’s been an explosion in mobile phone usage. As marketers, we’ve had to adapt to this growing trend in order to stay relevant and continue to reach the right audience at the right time. Companies like Google, Facebook, and Twitter have been toying around with geo targeting, but here’s a more in-depth look at proximity and geo targeting advertising.