BizSugar.com › Marketing › Marketing Automation Could Be Harming Your Business - Here\'s How to Tip the Scale - Forbes

As with any other concept or methodology, a set and forget approach is flawed and this is the trap many businesses find themselves in as they jump on the marketing automation bandwagon without assessing their specific business and customer needs. One size does not fit all and many companies in the long run lose as a result of assuming that.