Marketing Fiasco: Padded Bikinis for 7 Year Old Girls: What the HELL Were They Thinking?

Posted by saraib820 under Marketing
From http://www.msnbc.msn.com 5272 days ago
Made Hot by: jumbledjailer54 on June 13, 2010 6:15 pm

On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions!"

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Comments

Written by robertbrady
5270 days ago

Either they weren't thinking or they went to one too many of those little princess beauty contests.

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Written by saraib820
5270 days ago

Thanks for commenting Robert!

Yup, those little kids' beauty pageants and padded bras for 7 year-olds. They both go way too far in promoting the sexualization of those who would best be left to paly with their Barbie dolls, Snoopy Sno-Cone machines and enjoy their childhoods!

Rivkah

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Written by saraib820
5271 days ago

Mark,

The only conclusion was they were NOT thinking! And yes, it is downright creepy!

Rivkah

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Written by marcommark
5271 days ago

Creepy! Thanks for posting!

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Written by saraib820
5271 days ago

David, BIZ, Ben & Braden,

Couldn't agree more, that's why I posted this gem of stupidity! Thanks for commenting,

Rivkah

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Written by BIZvoter
5271 days ago

Stupid is as stupid does! (some guy named Gump)

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Written by ben.corporate@ILforums
5271 days ago

Assuming parents make purchases for girls this age, it's frightening to think some might have bought them.

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Written by BradenM
5271 days ago

Could it be the same brilliant marketing folks who think that child beauty pageants where young girls are madeup to look like adults is a great idea. Kids are growing up way too fast these days and the sad thing is they are getting plenty of support from parents, marketers and society!

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Written by amabaie
5272 days ago

I had seen this story a couple weeks ago, I think. It's just one of those things that makes you shake your head...but there are so many things that do that to me that I don't think I can be surprised anymore.

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Written by saraib820
5272 days ago

Devon and Shoshi,

Thanks for your comments! Thanks also for stating and voicing your revulsion at this story. I'm shocked that marketers don't seem to have a comittee where ideas are approved. If this company did, how could a board of directors approve such a product! Advice to all business owners: share your next marketiong idea with others. Get feedback and see if it is worthy, appropriate and suitable!

Rivkah

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