BizSugar.com › Marketing › Marketing for Sales or Brand Building: Experts Weigh In

Small businesses can have trouble prioritizing when it comes to marketing. To help you sort through it all, we’ve reached out to a panel of marketing and small business experts and asked them all a single question: “Should marketing be more about sales or brand building for small businesses? ” Advice from Mari Smith, Jill Konrath, Aaron Wall, Paul Gillin, Paul Colligan, Beth Goldstein, and more.