This is a fun marketing post about mistakes marketers have made including one with the Facebook log in page that you can see as of this morning.

Who Voted for this Story





Comments


Written by HeatherStone
4620 days ago

Amusing, especially the Facebook "diagram", however unfortunately for some of those companies it is true that they apparently did not invest well in translation services. This is why, when doing business in non-English speaking countries, its paramount to get to know the local market, language, culture, and expectations before going in with one's product, all gun-ho. Worse business examples are Ebay going blindly into China--what a fiasco--and Ma handing them their heads. Here, there may not have been slogan confusion, but worse, a total misunderstanding of Chinese paradigms.

Great post and food for thought!



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!