BizSugar.com › Marketing › Marketing on a small business budget

hen going through my MBA marketing courses years ago, we learned a lot about the four P’s for marketing: product, price, place, and promotion. We learned how large, big budget corporations spent hundreds of thousands of dollars researching and developing new products, studying consumer reports and doing competitive analyses to find the perfect price, used countless resources to find the right place to launch new products, and allocated millions to promoting those products. Now, as a college professor, I can tell you that the textbooks have not changed over the years. I find this odd due to the fact that academic theories and standards stay the same while the real world that we live in constantly changes and evolves. What worked just last year is ineffective today. Even more perplexing is that academia gives even less thought to the small business world, 80% of the US economy.