BizSugar.com › Marketing › Marketing to Seniors: How to stake your claim in the senior market

There are more than 480 million people in the world age 65 and older, according to the U.S. Census Bureau, and that number is expected to nearly double by 2030. Indeed, this important demographic is growing, and changing, and seniors want to build a relationship with businesses that cater to their specific needs. Here are four ways to market to the many segments of the senior demographic: