The stalled economy has given rise to a new target market: the Boomerang generation. Although their name is reminiscent of Baby Boomers, the Boomerangers are between the ages of 22 to 29. They’re single, recent college grads who have full-time jobs. What’s so special about them, you might ask? Well…they live with their parents.
Marketing to the Boomerang Generation
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NetworkSolutions under Marketing
From http://www.networksolutions.com 4880 days ago
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Comments
4880 days ago
There's one other thing they have in common - a pair of Mr. Spock pointed ears they wear to Star Trek conventions! (kidding)
Duncan