BizSugar.com › Marketing › Marketing: Who are Our Brand Influencers Online? | Online Media Gazette

Do we value the opinions of our friends on the internet? An article by the Ad Contrarian suggests that about 75 percent of us do not trust friends as ‘credible sources of information about products or companies’. The implication is that companies may need to re-evaluate their approach on the internet; after all, why tap into online marketing if it cannot drive consumer spend?