BizSugar.com › Marketing › Meaning vs. Messaging: 2 Reasons Your Marketing is As Cold as The Weather?

Are you gaining the traction, visits and sales you need and want from your website, social media and email marketing? Most of us aren’t when we consider the overwhelming amount of competition that is fighting for the attention of those we want to reach online and do business with.

Here we are in the dead of winter and the high’s this week in Lancaster, PA are going to be in the high teens and twenties and lows in the single digits. It’s downright frigid outside!

Unfortunately for many businesses, so is your marketing. It’s cold, frigid, uninspiring and the results speak for themselves.

Why? Why is it that so many businesses have a hard time attracting and audience online that is ready and willing to buy?