BizSugar.com › Marketing › Measuring the ROI of Your Marketing Programs

Learning how a marketing program affects your revenue and profit is the backbone to measuring your marketing success in small business. Different questions come about such as: “How did this email newsletter or social media campaign impact my recent ROI?” The most useful information you can gain from your campaign is the effect it has on your ROI. When you know what drives your sales, you’ll have a better chance of repeating the success for the long term. Here are some methods to help you measure the ROI of your marketing program.