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"Millennials" Aren’t A Real Marketing Segment

Posted by KEXINO under Marketing
From https://kexino.com 2670 days ago
Made Hot by: maestro68 on August 2, 2017 8:28 am

The myth of the "millennial segment" makes a mockery of just about every principle of marketing segmentation.

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Comments

Written by tiroberts
2665 days ago

I like your take on this. I think a segment, w/in this group is more like it.

- 1 +

Written by lyceum
2668 days ago

Gee: Good to hear! :)

- 0 +

Written by lyceum
2668 days ago

Gee: I hear you! I market my services and products to thinking individuals, in every generation and age group out there... ;)

- 0 +

Written by KEXINO
2668 days ago

Good for you, Martin! It's about people, not age groups ;-)

- 0 +

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