BizSugar.com › Marketing › Millennials\' Email Marketing Likes + Dislikes

Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam.

Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that roughly the same percentage of millennials (age 18-29) and those from older generations (age 30+) this is what we found.