BizSugar.com › Marketing › Mobile Advertisers: Country Disparities May Impact Your Campaign

For the majority of Americans, the cellphone is now considered a replacement or even the primary means of contact, according to a recent study by Pew Research. Nearly 90 percent of Americans own a cellphone, but only 66 percent have a landline. About 43 percent of adults live in a cell phone-only home. Most Americans are always on, with 90 percent of adults saying they always have their phones with them and a majority saying they’re rarely or never off the grid.

While this sounds like it bodes well for mobile advertisers, data at the global level shows usage disparities that could affect the success of an ad campaign.