BizSugar.com › Marketing › Mobile App Marketing: When to Offer Your Mobile App for Free

How much should you price your mobile app? Setting the price for your mobile app depends on what you intend your mobile app to do for you. If your mobile app’s purpose is to be an extension of your website for mobile phones, generate ad revenue, or promote your brand in general, then obviously you want your app to be free to ensure the most downloads. However, if your app is a utility, productivity, game, entertainment, news, or other type of app which provides more value to the person downloading than to you, then you probably want to charge for it. The question with this type of mobile app is what type of pricing will have you generate the most revenue? Below we will look at several options you have for setting your app price.