Mobile-Friendly Email & Landing Page Trends [Infographic]

Posted by litmusapp under Marketing
From https://litmus.com 3027 days ago

Consumers’ adoption of mobile devices has consistently outpaced brands’ ability to deliver mobile-friendly experiences, but major progress has been made over the past year. Joint research by Litmus and the Salesforce Marketing Cloud found that mobile-friendly websites have become almost universal and that the adoption of mobile-friendly email design techniques accelerated over the past 12 months.

That’s the good news. The bad news is that all of this progress has recalibrated consumer expectations, making them hostile and punitive when they encounter non-optimized emails and landing pages, according to joint research between Litmus and Fluent.

Our research, which is summarized in the infographic below and the transcript that follows, details the progress that’s been made and highlights the growing risks for brands that have yet to embrace the Age of Mobile.