BizSugar.com › Marketing › Mobile Marketing Experts Agree on the Fundamentals

In the session prior to the panel discussion, Tom Davis from Kenneth Cole gave a very compelling keynote address on what their brand has learned in the last couple years with their leading-edge mobile solutions, and what they expect in the next few years ahead.
Between the two sessions, some very clear, consistent points resonated with me. Here are a few of the most important takeaways for brands and marketers – not just for coming Holiday Season, but for the next 12-24 months.