BizSugar.com › Marketing › More Adjectivity to Entice and Inspire and Get More Conversions

If someone sees your website as boring and their eyes begin to roam around the room as you speak, it may be time to read up on adjectives so that you can have more adjectivity. If your conversions are low on a landing page, you may need to have more adjectivity.

if you do lose all adjectivity in your content, titles and headlines, they can still be effecitve. "How to Win Friends and Influence People" is a perfect example.