BizSugar.com › Marketing › More Pointers for Investing in Mobile

The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, share with friends, contribute to their social circles, remind them of tasks, make better decisions, and more. That covers search, in-store, online, in-household, on-the-go out of home, the list can go on- but even in brief, it sounds integrated to me.