BizSugar.com › Marketing › Never assume they know what you think they know

I’m so confident that this blog post will keep you on the edge of your seat that I’m going to start with the big finish. Drum roll please…

66% of college students are not aware they are eligible for student discounts on computer software.

I know right? Who knew? Well, college students knew that they didn’t know and now we know because we asked them.

Why should you care if you don’t sell discounted software?