BizSugar.com › Marketing › New Method for Product Differentiation – How to Create a Product Worth Selling

One of the toughest questions is how to make a product more valuable to the customers. The goal is simple; the more valuable the product is in the eyes of the customer, the more the customer will pay. Product development creates real value since it’s development that puts the bells and whistles into every product. So what’s needed is a development process that is integrated with marketing. Why? Because customers don’t pay for real value, they pay for perceived value and its marketing that’s crafts perceived value.