BizSugar.com › Marketing › [New Research] B2C Marketers Need to Give Content Marketing Time

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. The same trend holds true for 63% of B2C marketers as we see with today’s release of B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America sponsored by Hightail.