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Nostalgia Marketing Makes People Spend More, Study Finds

Posted by stillwagon428 under Marketing
From http://smallbiztrends.com 3738 days ago
Made Hot by: MasterMinuteman on August 25, 2014 10:15 am

A recent study shows something marketers and business owners have believed all along. Nostalgia is not only persuasive in a marketing message, it actually makes customers willing to spend more.

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Written by lyceum
3734 days ago

The good 'ol days! :) Do you know of brands that haven't changed their marketing (packaging) at all, during the years?

A Swedish hot dog brand in a can and a Norwegian licorice candy are popping up in my mind! ;)

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