BizSugar.com › Marketing › Offline Versus Online Marketing: The Small Business Dilemma

The choice of whether to use traditional or offline marketing and online marketing depends on many factors including how much of a marketing budget you have. Many small businesses do not have a large marketing budget, so they must make every dollar count. Businesses with limited cash might consider a certain percentage of offline marketing versus online marketing with online marketing being higher. The targeted audience is a huge factor in where the most money should be spent. Consider the audience's wants and needs before locking your marketing budget into a choice.