Online Holiday Shopping Tips for Retailers - Industry Insights | Small business news; tips; networking

Posted by BuyerZone under Marketing
From http://www.buyerzone.com 4014 days ago
Made Hot by: BizWise on November 26, 2013 9:39 am

With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reach $82 billion).

The opportunity to make money online this holiday season is there; retailers just need to seize it. Here are some ways how:

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Comments

Written by lyceum
4006 days ago

Thanks for the link! I will reach out Joe Keenan.

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Written by lyceum
4008 days ago

Thanks for your great reply! I am interested in talking more with your retail expert, Joe Keenan, about forecasting, supply chain management, and social media activities.

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Written by BuyerZone
4008 days ago

If you check out Joe's author page, you can find ways to reach him: http://www.buyerzone.com/retail/industry-insights/author-joe-keenan/

Happy Holidays!

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Written by lyceum
4009 days ago

Do the retailers use the Purchasing Managers' Index for a prognosis of the holiday sales?

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Written by BuyerZone
4009 days ago

Great question! Joe Keenan, our retail expert, explains the following:

Looking at the Purchasing Managers Index (PMI) should be a part of your planning for the holiday season, particularly for inventory management, along with analyzing last year's holiday season performance as well as your most recent quarter's sales data to identify trends (e.g., best-selling products) that will lead to a better forecast for this year's sales.

Historical data is often a good indicator of future performance. You also want to be aware of what your competitors are doing to see if there are opportunities that your brand can take advantage of.

Hope that helps!

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