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There is no doubting the trend towards digital marketing and away from traditional media. In 2010 52% of Small and Mid-sized Business (SMB) marketing budgets was spent on traditional advertising. By 2015 that figure will be 30%.


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Comments


Written by Patricia Worth
4801 days ago

Hello there. These stats are encouraging to those companies that have taken the plunge early to provide customer service online and have mastered the ropes - new companies may struggle to catch up as tech is developing very fast. I must say that I have seen an increase in online marketing services in the last quarter.
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Written by Management Direct
4799 days ago

Thanks for stopping by Patricia. Yes they are certainly statistics that it would be hard to ignore. The companies who had the courage to go first will be rewarded I think. Brian
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Written by ivanwalsh
4801 days ago

Great post - also remember to test on different networks and see which works best, ie regarding ROI
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Written by Management Direct
4799 days ago

Thanks Ivan, I agree, monitoring and testing is perhaps the greatest benefit the Internet has brought to marketing. Brian
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