BizSugar.com › Marketing › Online sales are up, so why are Facebook stores closing?

Facebook store fronts are shutting down as of late. Major retailers like Gap, Nordstrom, GameStop and JC Penney to name a few have shut down their Facebook stores. Shutting them down when the latest Forrester Research report is showing that Americans spent upwards of $200 Billion dollars online last year and predicts that online sales will account for 9% of sales by 2016. Reports indicate that 53% of Americans purchased something online last year. Why then are Facebook stores shutting down?