BizSugar.com › Marketing › Our Predictions for the Next Panda Update in 2014 - AudienceBloom

Google has a long history of applying its own strategic goals to the broader Internet, and due to market share, it is uniquely possible for them to actually accomplish it. The strategic intent associated with Panda deals with website content quality. It has been used to punish website owners for not going the distance to create useful content as a service, and it has the potential to change many features of Search Engine Results Pages (SERPs) with the next update.