BizSugar.com › Marketing › Pay-Per-click: Effective Marketing Strategy of Boosting Your Business

Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The main question is; how much do we know about PPC? Pay-per-click (PPC) marketing is often referred to as paid search, search engine marketing (SEM), or google advertising. If you’re quite observant, you would have seen sponsored ads particularly at the top of Google’s search engine result page – That’s pay-per-click advertising.