BizSugar.com › Marketing › Pay Per Click Marketing- The Basics

There are not too many ways to provide immediate traffic to ones website and PPC advertising is certainly the most customizable of them. User beware, it can become expensive very quickly to pay per visitor. However, if done correctly the return on investment can be very rewarding. The difference between an account that makes you money and one that quickly eats up your advertising budget with little gain is education and effort. You will spend much more time at the beginning of this endeavor and your efforts will become more efficient as you go along.