People Are Talking About Your Brand [And Not In A Survey]

Posted by mmangen under Marketing
From http://www.v3im.com 4287 days ago
Made Hot by: Webdev1 on February 28, 2013 12:23 pm

I recently read an excellent blog post titled The Consumer Survey is Dead by Sam Fiorella, which was published about the same time I participated in a #CXO Twitter chat regarding customer surveys. I left comments with a common theme in both venues:

Surveys require consumers to opt-in to a TASK you give them in a format of YOUR choosing. Other than perhaps having some free-form comment opportunities within the survey, the consumers must CONSTRAIN their input to the questions and “scoring system” YOU provide.

Tasks and constraints are not the best techniques for nurturing a relationship!

Read more: http://www.v3im.com/2013/02/people-are-talking-about-your-brand-and-not-in-a-survey/#ixzz2LullT6sT