BizSugar.com › Marketing › Perfecting Your Target Market

Generally speaking, businesses target markets are nearly always too wide. This is perhaps a reflection on how positive we all are in and around our businesses. We want our products and services to appeal to everybody, so we naturally set our target market wider in order to catch more people. The thing is, a business with a very focused, perhaps even narrow, target market is actually a good thing. It tells us exactly who we have to reach.