BizSugar.com › Marketing › Personalization, Rules-Based Promotion Set to Grow in Online Retailing

Marketers have historically pointed to a general lack of data as a reason programs and campaigns are not reaching their pinnacle. A dearth of data, however, is no longer marketing’s kink in the hose. According to the forthcoming report from RSR, few retailers believe they are taking the necessary steps – or implementing the right programs – but they are not blaming a lack of data. Now the issue is how to organize the data and put it to good use.

It is very safe to indicate that substantial growth of for personalization software is on the horizon. The software that does the best job of organizing data, segmenting it, and attaching it to content will likely see the most growth