BizSugar.com › Marketing › Pink Or Blue Branding: Changing Gender Norms

In today’s society we are seeing a shifting or blurring of adult gender roles, and recently we’re starting to see this play out in the land of children’s toys. While women take on more traditional male roles, such as becoming Fortune 500 CEO’s, and men take on more expected female roles, as seen in the growing population of stay-at-home dads, toy brands are challenging gender stereotypes for kids, catching up to what’s happening in the grown-up setting.