BizSugar.com › Marketing › Product Marketing Guru Reflects on Past & Present B2B Changes & Trends

Sarah, who is celebrating her five-year anniversary at BuyerZone, is no stranger to About Leads. Last year, she schooled us all on how to have a proper conversion test strategy. In this post, however, she'll be dropping some knowledge on the B2B industry.

In recent years, the B2B industry has undergone some major changes. And one branch of the industry that has seen the most excitement is the product marketing side. Dylan Mazeika from our content team sat down with Sarah to pick her brain on these changes.