BizSugar.com › Marketing › Provide Educational Info to Build Trust with Prospects - StartUp

According to Innovators Forum guest blogger Susan Fantle Along with today's many discussions about social media, there is a lot of talk about “content”and the critical role it plays in B2B marketing.
 
Content is FREE information that business marketers offer to prospective customers to generate qualified leads that can,
hopefully, be turned into future sales.