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PURL: Personalizing Direct Mail Marketing Efforts

Posted by LenaMartin under Marketing
From http://www.sbtelegram.com 4378 days ago

Personalized URL (PURL) and sometimes referred to as custom URL, has recently caught the attention of marketers in the internet age. It’s one of those marketing strategy integrations that marry traditional and digital methods.

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Written by bigmoneyweb
4378 days ago

Great post. We tell our customers all the time how personalized direct mail combined with PURLS can greatly increase their response rates. Thanks for sharing.

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