BizSugar.com › Marketing › Putting Purpose over Profit: Marketing Lessons from Purpose-Driven Brands

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of your business. You need a purpose.