BizSugar.com › Marketing › Reducing Shopping Anxiety

December can be a time of anxiety for everyone involved in retail activity. For store owners and merchandise producers, there is so much riding on having a smashing season’s finale. For retail employees, it can mean very long hours and big, agitated crowds – and the alternative is worse. And for many shoppers who should be enjoying the experience, it just isn’t that much fun. Steven Baum, president of Greetings and Readings in Hunt Valley, MD, says that anxious shoppers are the new normal and are a function of two wage earner families and very full schedules. There are other things at play as well.