BizSugar.com › Marketing › Reputation: What do Your Actions Say About Your Business

When most people think about business reputation, they think about the reputation of the business itself. But a business cannot really have a reputation. No, the reputation is set by the people within the business, and the example starts with you.

It does not matter if you’re the CEO of a Fortune 500 company or a one man band, your personal reputation can’t help but be synonymous with your company’s reputation. Now here is the tricky part. Most people understand that you have to be polite, helpful, and courteous to your customers. This really goes without saying, so pretend I did not even mention it. What we really need to examine is our reputation with our employees, service providers, vendors, and even other businesses and professionals.