BizSugar.com › Marketing › Responding to a poor AdWords quality score

Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high quality score will pay a lot less per click for a higher ad position on a keyword than a competitor who has a low quality score.

Here are 7 tips to follow if you find yourself in the unenviable position of finding one of your ads has been paused due to a poor quality score, or your quality score is dropping and you are paying more and more to maintain your average position.