BizSugar.com › Marketing › Retail Marketing News: California Retailers May Not Collect Zip Codes from Customers Paying by Credit Card

Retailers often asked for zip codes for marketing purposes–whether it be to get a better understanding where their customers live or to what areas they’re selling the most goods and services. However, back on February 10, 2011, the California Supreme Court unanimously overturned two lower-court decisions holding that the retailer, Williams-Sonoma Stores Inc., was making [...]