BizSugar.com › Marketing › Safe Link Building Practices that Won\'t Get Your Site Penalized

In the aftermath of Google’s infamous Panda and Penguin updates, webmasters are more hesitant than ever to build backlinks, fearing it could have a negative impact on their site’s search ranking. While certain off-site practices that violate Google’s webmaster guidelines may lower a site’s ranking, there are still plenty of safe and effective link building tactics.