BizSugar.com › Marketing › Savvy Marketing: Online Budget Setting Tools

Is marketing the strategic leader in your business? While answers will vary – approximately 40% of companies have marketing at the helm of their business strategy. Why? Well, marketing is a very important piece of a company's overall business development plans. In its simplest form, the goal is to generate interest in your product and/or services and impact top line revenue growth. Marketing is vital to new companies as well as established brands – and all too often misunderstood.