BizSugar.com › Marketing › Scalable Content Key to Marketing Success - Elcom - Elcom

According to Avi Dan in his Forbes article 11 Marketing Trends To Watch For In 2015, “the single biggest challenge that marketers will need to solve [this year] is how to scale content in an economic way.” For small to medium businesses this won’t be too much of a problem, with many capable of producing their own content that cover just a few products or services. For enterprises and larger organisations however, which might have a huge amount of products or service, producing content on a large scale is somewhat problematic.